Thanksgiving Advice

So if you guys haven't guessed from all my other blogs already, Thanksgiving is my favorite holiday! Obviously because of the food, but as well because of all the catch up I get to do with my family.

Usually I'm home all day, watching movies just smelling all of the delicious food get ready and wait for my brother and his family to come over. But this year I was on my way back from Atlantic City, which was even better because by the time I got home all I had to do was get dressed and get ready to eat!

So we're all at the dinner table, conversing, eating and laughing, then I remembered I had to bring up my personal brand. So I did!

I mean at first my they were all confused, but once I explained a little more they understood what I meant. Of course my joking father was the first to have input and say "No way YOU wanna work with something that deals with food? Who would of guessed?"Everyone laughed of coursed.

So I guess they agreed with me on one thing, I have a passion for food. My brother was the next one to bring up that he agreed with my dedication and drive, especially when its something I love, and he thought I'd be great at finding ways to advertise for food.

What he did give advice on was on my LinkedIn page, which me and him are friends on. He said based on what I had just mentioned to them about my personal brand I should begin to network more with my cousin who works for BakeMart and get interact more with their marketing executives and see if they have any advice for me.

Everyone else seemed to agree with my personal brand, some even said they had already seen me having some type of career where I dealt with food in some type of way.

Jennifer

camposj1@kean.edu

Toys for Hots

We all know how cold it can get this winter season...

 so why spend it alone?

Millions of children each year go without a new toy to make friends with on Christmas morning. Toys for Tots, a charity organization aimed toward bringing this joy to kids, has just been revamped by Kean University's Monday Night Media Mix.

On December 17th at the Cougar's Den from 2-5 PM, come with a toy and leave with a new boy/girl toy at our first ever Toys For Hots event!

RULES: For every toy you donate to Toys for Tots at the door, you will receive a bid for our Hottie auction. Person who places the most bids on your toy of choosing wins a date!

Exclusive offer for Monday Night Media Mix fans - follow our blog and receive two free bids for the auction!

~Josh, Jenn, Dia and Kayla

Comic-corpia

Thanksgiving is always a great holiday in my family. My father being the youngest of 5 and myself being one of 13 grand kids it is not a small get together to say the least.

There are quite a few comical personalities at the table that love to voice their opinion on any topic whether it is welcomed or not.

So you can imagine the reaction I got when we finished dinner and I attempted to share my personal brand with the fam.

I felt like a failing comedian being booed off the stage after a terrible performance. But once I got their attention (well half anyway) I ran through my brand statement.

For the ones that actually listened they all said that it portrays my personality very well, but then my uncle Doug laughed and claimed I’m wasting my time with that “social media crap.” Clearly a man living in the past and not aware of the huge benefits it does bring to the table.

But since we were at the dinner table he took the opportunity to poke fun at the situation and attempt to steal my limelight, unfortunately for him I am far more clever and quick witted and returned fire with a comment that will go unmentioned but let’s just say, Josh 1 Uncle Doug 0.

Hence, Determination yet again.

~ Josh Bower

Trashing up

The Clean up for the old and long blogs was really helpful, as it has made me a better blogger. The long paragraphs and big pictures with the different writing styles looked unprofessional.

The cleaning has made us improve our blog and attract the audience for a better projection of the profiles.

The writing fonts and the two line sentences for the blogs makes it look professional and better for the audience to read the main context of the blog and attract more readers.

The knowledge has also helped us in making a better linked in profiles and cutting down the content on other social media websites for the professional look.

Deleting old posts has really helped in making a better blog and improves other social media pages to develop professionally, and to market us in the world of social media age.

Facebook Message:

Blogging is an art to market your profile in the social Media Age.

The social media class by Professor Perri Richman has helped me to learn the importance of marketing through social media channels.

Jwalin Vaidya

Target Red

I have realized that the best way to target the audience is through social media like Linked In and other social media Websites.

The brand that stands out will attract the audience, and this should be done by engaging your personal profile in blogs of other people and asking for their opinion.

Driving the Perfect crowd to your linkedin profile can be challenging, so the best way is to start marketing your profile through friends and family and use the connections to develop more contacts.

Engaging the audience will lead to future job opportunities, gaining more knowledge about your industry and can lead to an Entrepreneurship.

Creating the Professional contact will lead to a strong relationship with the future employee for better job prospects.

One of the main things is to drive the right audience to the personal page by creating a Common interests, following them through twitter and other social media by their likes and dislikes.

Following blogs to certain Websites could lead to opportunities which one might have never imagined, you could find people just by following certain blogs on websites like Washington Post and New York Times. This would lead to common and different opinions, and discussions.

Thus engaging the audience to the personal brand will lead to improvement in confidence and will be beneficial in achieving personal goals.

Jwalin Vaidya

Ad Libs For Mad Libs

I am a triple-threat of ________ (adjective), ________ (adjective) and ________ (adjective) flair. One that has ________ (verb) determination for ________ (noun) and ________ (noun) success through taking initiative and outside-of-the-box thinking in a fervent way.

Up until I was about 12yrs old, Thanksgiving dinners always had a twist of entertainment – thanks to my sister and I. We’d “perform” magic tricks that would normally end in one of us crying because someone in the family would laugh at how “cute” our tricks were.

As time went by and we grew up, my nephew became our successor. So now family get-togethers is a whirlwind of Mad Libs entertainment…which is exactly what he turned my brand into.

And what did everyone throw into Jenn Olivencia’s Mad Libs word bin?

Creative, unconventional, methodical, M&M’s, art and persevering.

Oh, and we can’t forget “mean” as per my nephew. And that’s because I refuse to get him video games for birthdays and Christmas.

As for the adjectives my family said about me, we all are in harmony with what I think about myself and what they think of me.

I’ve never asked my family what they really think of me and it was pretty interesting to hear the different verbs and adjectives they associate me with and also to receive accolades on my journey for personal and career growth.

My parents and I aren’t very close to each other, so to hear them say I was persevering and bona fide made me beam inside.

Little do they know, they are my silent inspirations, so it’s very imperative to me that I keep on suceeding.

Applying this to my personal brand won’t be complicated because it’s the attributes that I pretty much possess. I guess the only thing I can try to flexibly mold myself to is my nephews request of being a more “cool” aunt.

Family Advice

So during my thanksgiving time in Dallas TX, I went on to get feedback from my Famaly menbers about mt personal brand.

There were a wide range of answers from suport to critizizm but I tried to focus on getting the best ones that will help develop my personal brand to the level that I desire.

One feedback I recieved from an uncle was that I should try to find other ways to interact with my target adieace other that solely focusing on social media.

Since Ill be dealing with a pretty wide range age group that did seem like it made sense. A lot of kids don't strictly depend on social media to get advice and tips.


Another Feedback i received from a cousin was based on how he admired my personal brand and that it made sense for me to give back to kids what was once given to me.

He also felt that I should incorporate that idea of unselfishness towards my brand to show an even more positive nature of my personal brand. (I plan to really focus on this idea because I felt that this was the best feedback I have gotten.)

Another feedback I obtained from a family member was that it was a great idea and that the use of social media is an excellent way to attract the attention of my target audience because nowadays that where they all hang out.
Rodlin Pierre

Looking for My Personal Brand

-How I can find the target for my personal brand

 

Where am I going to look for these people?

First I need to define some keywords for the industry I want to target.

Electric Utilities

Clean Energy

Smart Grid

Demand Response (DR)

Energy Efficiency

Advanced Metering Infrastructure (AMI)

C-Level Executives

Marketing Energy Programs

Department of Energy (DOE)

Federal Energy Regulatory Commission (FERC)

National Association of Regulatory Utility Commission (NARUC)

Edison Electrical Institute (EEI)

Association of Energy Service Professionals (AESP)

These types of things can come up within Industry Publications and direct websites for some of the associations.

I would like to capture their attention by calling out to the fact that I have experience within the Industry

I would also like to call out to them by showcasing my love for rock climbing. I would like to call attention to the fact that I have a passion for the outdoors which leads to the motivation to be environmentally friendly.

It helps fuel my cause as a marketer. I want to get the word out and help fuel a desire to be environmentally conscientious.

I will do so through clean energy blogs

www.seriousenergy.com/blog/energy-efficiency

www.greenbiz.com/blog/2011/10/13/taking-look-demand-responses

green.blogs.nytimes.com/tag/demand-response

By sharing my industry knowledge within these blogs, I am positioning myself as an expert within the industry

I can also promote my knowledge to others within the industry by pointed them to the work I've been sharing on the blog sites.

I can create specific Facebook and / or Twitter messages to lead them to these sites.

For Example:

See how innovative Demand Response programs are changing the energy insusty for good by following (link to blog site).

Or

See how you can help utilities manage peak demand by following this link

I want to engage the audience and let them see my knowledge of the industry.

By using these sites and keywords, I can create a network of people interested in following the subject within these blogs. At the same time, I am drumming up my own network for my personal brand.

 

 

 

 

 

 

Cleaning the Corporate House

By Rachael Licata

Cleaning up our blog. I have now deleted and made some changes to my blog posts.
We want a uniform look and feel to our blog, so I've deleted some of my "drafts" if you will.

Look and feel is important to our blog as is it to any company's collaboration of sales tools.
Whether it is a sales presentation or collateral leave behind, everything should fall under a "corporate" look and feel.

While doing marketing for a smart grid technology company, I was tasked to clean up our current portfolio of sales tools.

I took apart our collateral, and rebuilt it within a theme.
I did the same for the powerpoints.

Version control is an important aspect in doing this.
You can't have different members within the company using different versions of these tools.
How do you control these things?

Well I'll tell you that I implemented a central point of contact. I used our Intranet as the On Demand Download center.

Everything our sales team or other users of the tools needed could be found on the Intranet. They could rely on getting their source material from one central location.

Updated versions always had the priority of getting posted on the Intranet. This way, these people could relay on the fact that the most current version was updated and uploaded for them to use on that site.

We also had access to new collateral from this site. It was called our On Demand Brochure system. They could always order more collateral right from the Intranet site.

They could specify shipping times/dates along with the quantity needed.

We also gave a style guide and posted it on the Intranet website. The style guide included guidelines that we wanted in order to keep a certain look and feel.

The guidelines included: font types, Powerpoint guidelines for graphs & charts, color schemes, Pantone colors (PMS), correct logo usage, just to name a few.

These are all very important attributes to a company's look and feel, which is why it is a very good habbit to get into while doing the blog in this class. I guarantee that it won't be the last time you see an attempt for uniformity.

Let's Talk While You Eat.

For the first time, I was scheduled to work on thanksgiving day. Work made me missed getting dinner done with my brothers, or as my mom calls it “bonding time”.

But even though I didn’t get the chance to help out, I was in time for dinner and I even made it before my aunts, uncles, and cousins got to the house.

I have a big family and ever since I turned fifteen and moved to the adult table, I hear the same “remember that time” stories. It gets a little boring sometimes.

Well this year was different, while everybody was too busy eating and remembering the old times I decided to announce my personal brand.

Everybody was actually glad that I was talking about how I was doing in school, it reminded them that there are a few more weeks till im done.

My mom sort of knew about my blogging, but when I told her about my linkedin and twitter, she seemed very interested and even told me that what I had in mind was a good idea.

she also reminded me why she keeps telling me to make connections thru work and why I must engage myself with people who I think will help me in the future.

My aunt understood, agreed with all of the characteristics that I picked to described myself, gave me a phone number and email address of a person who she feels will be able to get me more involved in the business that im aiming to.

Which reminds me- I need to contact her as soon as possible.

My dad has never really been a social media guy, he’s old-fashioned. But after explaining it to him. He was glad to hear that I actually want to be my own boss, and not work for anyone else.

He likes to see that im planning ahead and is actually looking forward to see me put my goals into action.

The rest of the family gave me positive feedback as well, some didn’t really understand what I was talking about and just changed the topic.

But I personally didn’t really care if the rest liked my personal brand or not. I was just glad that my parents did because I want them to see that they’ve made a good investment with me.

Millie A.

Open Forum at the Dinner Table

So it went a little like this…

Everyone was talking at the same time. My brothers, my sister, my mother and a few friends of the family all had something to say.

I was pretty nervous about the whole thing. I took a deep breath and asked everyone to feel free to give me their thought about how I was promoting my Personal Brand.

The first reaction I got were confused faces no one really knew what I was talking about. I just threw the topic into discussion while everyone was distracted just to get their attention and hey, it worked!

After I had everyone’s attention I began describing “My Personal Brand” and how I felt it should be portrayed. Nervous and all I managed to clearly let them know what I had posted for our class blog.

Soon enough everyone decided to comment. Some of them were quite the jokesters about it, but in the end I received very positive feedback.

For the most part, my mother and my sister are very supportive and they were very proud of the fact that I stated, “I go above and beyond to help others”.

One of my brothers insisted I should touch more on the subject about me being “bossy” since I push to constantly get things done. My interpretation of his “bossy” was that I am determined and I don’t like to procrastinate.

My youngest brother’s response to my brand was, “yea ok”. He’s the joker that only admits that I am all these great things, but ONLY when were alone.

In a crowd of people he doesn’t really like to show his sweet side, but I know if I ask him again in a few years when he’s older with any crowd he will proudly advocate for me.

As for the friends we had over, because of the fact that every time they come over I am either getting home from work or leaving for school. They were happy to agree with how determined I am to do what I have to do.

Everyone’s responses were appreciated and I informed them I would mention them all on my next class blog. This is where they all wanted to know what I had to say about them.

keansocialmedia.blogspot.com

What Lady Gaga, Turkey, and Personal Branding Have in Common

Discussing business during family time has always been taboo in my family. It's no surprise that discussing my personal brand with them during Thanksgiving was no easy task, but Lady Gaga definitely helped.

Lady Gaga, to me, has always been an inspiration for personal branding. Not because she's controversial or provocative, but because she has always stayed true to her personal brand.

In one segment of her special, A Very Gaga Thanksgiving, she made a couple of interesting points that summed up the consistency of her personal brand: she loves fashion and she loves music, and she does what she loves for her fans and her family.

This intimate conversation on national television gave me the perfect opportunity to bring my own personal brand up to my family and friends.

Everyone had the same consensus: the "eccentric" part of the eccentric marketing apprentice definitely fit.

My one cousin said marketing is perfect for me because I can "convince anyone that even murder is a good idea, so you should be good at selling things."

My brother proceeded to call me a nerd, so I assume that the apprentice aspect was accurate as well.

On Facebook, many of my friends noted that I should include my work ethic in my personal brand because it's always been an important part of my personality. One friend also mentioned that my stubbornness should fit in there somewhere as well, I responded in telling him I'm too stubborn to add that.

I am going to make sure to include my work ethic in my Linked-In as suggested. All in all, I believe it's safe to assume that I was on-point in creating my personal brand.

http://keansocialmedia.blogspot.com

Gobble! Gobble!

As everyone had their mouths full on Thanksgiving, the table was silent. I thought it would be a great opportunity (apparently so did everyone else in the class) to talk to my family about what's been going on in my classes.

I was telling them about my personal brand and how I need to get my name out there more with the use of social media. I told them how I've created Twitter and LinkedIn accounts to do this.

My mom thought it was a great idea and thought I described myself accurately. My dad, on the other hand, thought I needed to include the fact that I'm super organized with everything I do.

I guess that can be a good or bad thing.

However, I agreed with him that maybe I do have a slight case of OCD when it comes to being organized. But who wants a messy work area? Or forgets where they put things? No company wants an unorganized, sloppy mess working for them.

I realized making my LinkedIn account was the first step, now connecting with employees from advertising and marketing agencies I could possibly work for in the future is the next step.

So continuing with the Thanksgiving spirit, I'm thankful to have a family that supports any decision I make. They know what I want to get out of life and that I'll go through great lengths to get it.

Turkey and Talk

All holidays with my family can get just a little crazy, so finding the opportune time to discuss 'my personal brand' was quite difficult.

I approached my mother first while we were cooking earlier that day, which was still hectic to say the least. I discussed what a personal brand was first to get her to understand what input I needed from her. I told her that my personal brand was about how I am a very hard worker, I do things the first time they are asked of me, I work well with others as well as individually, and how I believe I can be an ideal employee to a company.

Her reaction was hesitant at first, but then came around to understanding the concept and agreed all the things I listed I am. She sees me go from work to school, to homework every night. She knows I'm a dedicated person with a lot to offer. As she and I were running around the kitchen that was the last of our conversation of it.

I next moved on to my uncle, who I actually do work with daily. He, from seeing it first hand, said I should even add more to it. He says he wishes all employees can be as attentive and responsible as I am, and not only because I'm his niece but as a colleague.

I have to admit that was the last of the talk of my personal brand at Thanksgiving, between food and drinks and more food and more drinks, it just slipped my mind.

However, I did ask my cousin to look over my LinkedIn page when she got a chance and see if she would change anything or if she has any opinions for me to jazz it up for future employers. Again this was the the food and drinks mix, so I will keep reminding her until she gets back to me.

I will take into consideration what my mother and uncle said and see if I can add to my personal brand to make it more appealing to future employers.

Family Time and Personal Brands

So although I was stuck working Thanksgiving night, I was able to have a great holiday with tons of food before heading to work. So after dinner I started talking to my mom and sister about this class and our personal brand assignments we have been working on.

Being that my mom and sister know me better then anyone else, I would take their opinions over anyone's and after telling them about my personal brand they felt that I did a pretty good job.

However one thing my mom pointed out to me that I never mentioned any where through out my personal brand statement, is that I am very loyal.

To give you a little background of myself, I have been working since I was 15 years old. I started by just babysitting, and then got my first real job as a cashier at restaurant. I ended up staying with that job for 5 years and had gotten many promotions along the way.

My next job, which I am currently still working, I have been at for 4 years. So my mom had brought to my attention that I should include the fact that I am very loyal to companies that I work for into my personal brand statement.

I feel like this was a good exercise because that is something I may have never thought of and feel that loyalty to a company is something that employers would like to have with their employees.

Interacting with My Target Audience

After thinking about how to engage my target audience, I decided that Linked In would be a good way to start. So like I have said in previous posts, until taking this course, I have never used Linked In before.

However, after playing with the site for the past few weeks, I feel like I find my self wondering how I have not gotten on the site sooner.

So I went and signed in to my Linked In account and started to try to connect with as many professionals in my future field and others, with the hopes that connecting with them may somehow help me down the line to get to where I want to be.

Then I searched groups in my related fields such as professional sports teams and accounting firms, and also companies who are looking for interns.

To drive my target audiences to my Facebook, Twitter, and my Linked In I feel like connecting with professionals who are successful in my dream field and by sending out resumes that include my Linked In profile address so companies can check out my profile to see what I have to offer.

Something special I can give my target audience that illustrates my personal brand? Well that is something that I am a little unsure of right now, but hopefully the more work I put into my personal brand I will be able to come up with something special that will more clearly show my target audiences my personal brand.

So I am really hoping that with time I can start engaging more with these companies and professionals and in turn it will help me create a good future and career path for myself.

Searching for Jessica

Outline the demographic of your target audience:

So considering how I am an Accounting Major with hopes of jumping into the sports industry I feel like I have a few target audiences that can get me where I want to be.

I believe professionals in the sports and accounting industries are both two target audiences that I can target together or separately.

Considering how even though I would love to be an accountant in the sports industry, I am not ruling out being an accountant for another company not sports related.

Also, some of my other target audiences would be any companies offering internships in their accounting departments so that I will be able to acquire experience, and potential companies that can view my Linked In profile.

Determine and list your search words to determine where to find them:

Accounting Jobs/ Accounting Firms

Capologists (Accountants in the sports industry that determine salary caps)

Sports industry Accountants

Accounting Internships

Search words that define my personal brand:

Responsible

Hardworking

Knowledgeable

Dedicated

Driven

Problem solver

Creative

Identify and list where they are “hanging out” online

Some of the places that my target audiences are “hanging out” online are www.jobsinsports.com , LinkedIN, any major league sports teams official website, career builder, Facebook, Twitter, and may other sports industry related blogs that would give me a chance to connect with others who are already established in the sports industry.

Determine 2 strategies for connecting with them / engaging them

Considering how I am only a semester away from graduating I have already began trying to connect and engage with my target audiences.

I have been connecting with companies and people on Linked IN relating to the accounting and sports industry.

Also, I have been on such websites like jobsinsports.com and on major league sports teams official websites in order to try and obtain an internship.

Hello Target. Nice to Meet You.

I know who my target audience is. Now it is time to catch their attention. How? By engaging myself with them.

LinkedIn and Twitter will definitely be a help to get my name out there, it’s going to help me make connections at a greater extend, but I need to do more than just following the “right” people. I need to be involved.

Thanks to my target search words, I have found groups like Buy and Sell freely, ByTrade.com, International Commerce Club of New Jersey, and Retail Global Sourcing and Buying.

I haven’t had the chance to introduce myself in them, but I will make sure that I keep myself updated with their discussions and participate as much as possible. Hopefully, gaining a few connections.

I have also started reading entrepreneur.com, where so far I have engaged myself by commenting on articles that are relevant to what I’m studying and can learn from. When posting comments, it gives you option to either post as a guest, from my twitter (which I’ve been doing), or facebook account.

By doing this, Im positive that people will read/see my comments and will probably gain a few followers because there’s always people that are interested in learning about you. This will lead me to other connections, and expanding myself on getting to my target audience.

I have also thought about making business cards for myself as soon as I graduate. On it, I will make sure to have my email address, my linkedin, facebook and maybe even twitter links.

I plan on having them at work with the rest of business cards people leave and hanging them out to everybody I know and those who I meet on a daily basis.

I know not everybody will look me up but maybe out of 10 people, at least 5 will connect with me in one of the sites.

This is not a “from one day to another” progress. It takes time, but time will get me more connections and connections will help me succeed.

Millie A

Searching For Influencers

Identifying my target audience was one thing, but finding where they hang out was a trip. 

First step in cracking this viral mystery is identifying search words that defined my brand.

Search words that define my personal brand: 

• Trendy
• Urban
• Music
• Culture

 Key search words that describe my target audience:

• Tastemakers 
• Hip Hop 
• Cultural icons
• Pop-Culture
• Trendsetters 
• Influencers 
• Hipsters 

 When using search words like “hip hop,” “urban,” and “music” it directed me to several popular blogs (hiphopdx) of some of the cultures well respected writers (daveyd). I viewed discussion boards by followers of these blogs.

When I combined my personal brand search word (urban-music) with my target audience (cultural icon) search word. 

Google was able to direct me to the twitter hashtags and facebook groups of people who are engaged in the culture.

I also viewed hip hop blogs that celebrate some of the heavy hitters in the music industry including their LinkedIn page. 

Walford Guillaume

Only Fly People Need Apply!

The task of determining my audience can be tedious, because once it grows more people will become
attached to it. My personal brand serves as a lifestyle brand that is relatable and reflective of myself and how
I see myself in the future.

My target audience are tuned into NY radio stations, are on facebook and twitter, but also they're out and about painting the town red!

It is critical for my personal brand to not only engage with those on youtube, facebook, and twitter but to also connect with young people at the museum, the local pub, or even at the library. Sounds boring! But you'll be surprised by the people you find walking down the street.

If I were to search my audience on the internet I would find them under keywords such as young women/men in entertainment, film reviewers, concert goers, young entrepreneurs.

The intentions for my personal brand is too build something solid by word of mouth and underground, so when it becomes viral I could watch its impact on social media in real time.

Driving The Audience

Personal Brand Attraction and Engagement

-To engage my target audience I would use the social media tools available such as twitter or blogging to attract people to myself and let it be known how I can help their company further progress into the future.
-Attracting my target audience to my personal brand can be done through LinkedIn or other sites where I can comment on posts and try to build connections based on the information available and that I can offer.
-By grabbing peoples’ attention you can then use videos and other useful pages on the internet to attract them to your site and also having links to other pages that would interest them.


Driving my Target Market

-Forum based websites can be powerful ways to grab peoples’ attention about you and the ideas you are trying to get across. By answering and posting questions you can get a limitless amount of responses on topics you are looking for. Once you have their attention you can start to creatively inject the information about yourself once you have established yourself as someone who is well informed on the topic.
-Having them follow me on Twitter and then also redirecting them to my FB or LinkedIn Account.
-By reading what people post or comment on forums I can gain insight on what their interests or concerns are outside of their industry. This can create open dialogue for me to build a more personal relationship based on like mindedness. From there, this can stem into communicating about business prospects and endeavors.


Illustrating my Personal Brand

- Giving my target audience feedback on the questions they ask, regardless if it the answer they are looking for you or not, people always want constant feedback to their inquires.

~Josh Bower

Recipe For Personal Brand

Ingredients for Engagement:

-1 cup of Attraction: to attract my target with great content by writing blogs on facebook, producing a video talking about myself and what I have brought and can still bring to the table to a company. I would have to clearly communicate my values and qualities when you network and interview by standing out above my competition in career marketing materials (bio, resume, online profiles, etc.)

-3 teaspoons of Tracking and Responding: companies and marketing executives via networking sites and LinkedIn (reading posts and responding to ones that peak my interests).

-1/2 cup of Cross-Junction: of going into (say Twitter) and including a link to go to a different page of mine where they can view me further.

Ingredients for Driving my target market:

-4 tablespoons of Traffic Funneling: from other sites. While this strategy requires creativity, I can try to funnel traffic from popular media communities like: yelp, facebook, LinkedIn, RaviReport, and other communities. These are well established sites with an abundance of live visitors. By creating ways in which I can add something of value (without spamming) and “luring” visitors to my personal profiles.

- 3 cups of Interest Seeking: by creating questions on forums that will engage others to respond to what I’m inquiring about. Thus creating a doorway for further communication and like-minded interests.

-1 oz. of Feedback: from those who know my work and personal ethic. By me getting feedack from people who know me will evoke those who do not know me to be intrigued with “just who is Jenn Olivencia”.

Ingredient for Giving to audience:

-2 cups of Professional guidance: on what I have done in my profession, my successes, things that have failed, etc. This will be something that is done on a frequent basis so that my audience will keep on coming back.

When all of these combinations are mixed together, this creates a dynamic personal brand “campaign” that will be a continual effort.

On the Hunt to Find my Target Audience

So now that I know who my target audience is, my new objective is how can I engage with them. First way to start is by joining the groups my cousin is in, being he is in the food industry.

I can begin by following their pages and blogs. I can start to build a relationship with them, by commenting and conversing with them.
In a way that is not badgering them but where I can be of a benefit to them.

Driving my target audience to my social media tools, might be a bit challenging but I could start by inviting them to follow my social media pages, my blogs. I could probably also use my cousin as a tool to drive them to my page by tagging him in some of my posts and linking my social media tools to his page, so people can view my pages.

One way to "give" my target audience something special that illustrates my personal brand, I guess since I really don't have much to offer, all I could really offer is my advice and opinion through my social media tools.

Jennifer

camposj1@kean.edu

Waiting for the Fish to Bite...

Engaging and driving your target audience is a lot like fishing.

My boyfriend, for instance, enjoys bow fishing. And yes, it's exactly what it sounds like: fishing with a bow and arrow.

There's two interesting parts to this, the first being that it's easier to bow fish at night so the fish won't see you. The second being is that there's no bait involved, just patience, good vision, and good aim.

This, essentially, is my social media plan. In engaging my target audience, the most important aspect is not to be seen as a sales pitch but to be seen as an insightful and creative personality.

• Commenting and following posts by potential recruiters and connections on LinkedIn
• Integrating blog posts into LinkedIn, Twitter, and Facebook to showcase communication and creativity
• Following potential companies on LinkedIn, Twitter, and Facebook to integrate into posts, sites, connections, and information

After capturing the attention of my audience, driving them toward my goal of finding a potential job is the next task.

• Getting leads toward new job opportunities
• Discussing future job opportunities for endorsement or assistance in application process
  
• Gain insight and advice in both my career and job searching efforts

Though there is nothing physical that I can offer my target audience to achieve my goal, I would do my best in establishing a strong relationship to create a mutually beneficial relationship in the future.

http://keansocialmedia.blogspot.com

Attracting The Right Audience

My target audience is out there and it is up to me to catch their attention and then get them to like, respect, and trust me.

One way for the me to catch their attention is by going to the sites that they frequent and engaging in conversation with them.  This could be by commenting on their site feedback or by posing questions at these sites. 

In an effort to get the attention of my target audience, I commented on some posts on the "Network of Executive Women's" forum at the LinkedIn site.  I have to admit that I have not had an opportunity to fully engage in the discussion board but this is a great way to attract my target audience.

Another way to target my audience is to "follow" a few on social network sites and again engage them in conversation and ask questions so that they know that I am truly interested in them.  They then become interested in me and what I have to say.

I think that emails are a great tool to drive my audience to my LinkedIn page and my personal blog.  Just adding the URL of each site to the signature of my emails can be useful in grabbing their attention.

Also after I have had dialogue with my audience and have created a relationship with them, I would invite them to check out my blog or join me on LinkedIn.

Now that I have their attention and have gotten them to "follow" me, I would offer them one free technique to retail success.

Hopefully, this one free bit of advice will help me to gain the respect and trust that I need to build and expand upon my personal brand.

Targeting New and Maintaining Old Connections.

It hasn't been as easy to engage my audience and drive them to where I want them to go. However, setting up a couple profiles within the social media has helped a great deal being that not many people knew who I was until I until set up these profiles.

I am and continue to engage my audience through Linked In for the most part. Linked In is where I have been hanging out online recently, connecting to some of my colleagues, classmates and their connections.

My approach to connecting has been working out so far. I look up the people I know that I think may have a profile within the same field and send them an invite.

For those I do not know, in order to connect I personalize the invite with a message like this, “I think we may have something in common…”

My target audience has been those within the same field, but I am thinking of connecting to others in different fields and get to know more about what else I can be part of.

My secondary source where I connect to my audience is through Twitter. Here I find out what is going on and discuss related topics with people who share similar as well as different interests.

So far I have connected to a few of my colleagues and a couple which I don’t normally talk to, that’s a plus. Currently, I am following more people on twitter, than I have following me.

Other than my colleagues I have been following CNN news, Z100 the radio station and the US Weekly for gossip. I have to admit I’ve had some strange people follow me and I honestly did not agree with what they represented so I managed to block them and remove them off my profile.

Through these channels I have been able to promote my brand, and continuously reach out my audience. So far it has been working out better than I expected and now more and more people are getting to know who I am.

The success hasn't stopped here though. In order to continue to promote myself even more I have added links to my blogs to drive my audience to read more about me and sent out invites to my connections, connections.

Below I have listed some of my blog links for those who would like to see some of my work through our Class blog.

· Forklift Expert + Kean Student = Future Marketer

· Social Media Plus Employees Equals Success!

· My Goal!

I have a good feeling about the audience I have attracted so far and the more that I will generate by just being who I am. By being creative, showing a different style of what people are used to seeing, I feel I will attract more people to want to find out more about me.

abocca0127@yahoo.com