This is a blog for New Jersey's Kean University (www.kean.edu) and its marketing class about Social Media and Contemporary Issues in Marketing. In this course, we study the use of social media in business, as part of the marketing and public relaitons mix, and emerging social media trends, issues, news and commentary.
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Friday, December 9, 2011
A story about thanksgiving, twitter addictions, and personal brands...
We didn't have the natural, sit around the table dinner. It was more of a "food-is-at-the-table, come-and-go-as-you-please" type of dinner.
So I spent most of the time chilling in the living room watching football with my cousins.
At one point during the night, my cousin asked if she could use my phone to support her scary twitter addiction after her battery was on it's last leg. I wasn't willing to let her drain my battery like she did hers, so I used this opportunity to bring up personal brands.
I told her about the J.I.D. brand, based on Judgement, Insight, and Determination. I told her about the my focus on marketing quality products to the people. I told her about my involvement in the entertainment industry. I told her about my desire to motivate and inspire those around me and those who believe in J.I.D. I told her about how far I'm trying to go in this life.
I told her.
She said "that's nice..but c'mon let me use your phone."
I asked her if she has a brand and she said it's her twitter lol.
But as the conversation continued, I discovered that while she doesn't have her own defined personal brand, she does understand the concept. She also knows that employers are checking on prospective employees using social media tools, which is one of the reasons she doesn't have a facebook and keeps her real personal information off of the twitter.
She just got a job in the legal department of some company, so I figure things are working out for her.
And now my younger cousin, her baby brother is building his brand in which he wants to undergo a short stint in the NFL, then branch out to acting and modeling. It's not even that farfetched. More power to 'em.
Oh yeh...and my cousin never got my phone.
J.I.D.
-Majid
mtejanjalloh1@hotmail.com
Tuesday, November 29, 2011
Thanksgiving Advice

Usually I'm home all day, watching movies just smelling all of the delicious food get ready and wait for my brother and his family to come over. But this year I was on my way back from Atlantic City, which was even better because by the time I got home all I had to do was get dressed and get ready to eat!
So we're all at the dinner table, conversing, eating and laughing, then I remembered I had to bring up my personal brand. So I did!
I mean at first my they were all confused, but once I explained a little more they understood what I meant. Of course my joking father was the first to have input and say "No way YOU wanna work with something that deals with food? Who would of guessed?"Everyone laughed of coursed.
So I guess they agreed with me on one thing, I have a passion for food. My brother was the next one to bring up that he agreed with my dedication and drive, especially when its something I love, and he thought I'd be great at finding ways to advertise for food.
What he did give advice on was on my LinkedIn page, which me and him are friends on. He said based on what I had just mentioned to them about my personal brand I should begin to network more with my cousin who works for BakeMart and get interact more with their marketing executives and see if they have any advice for me.
Everyone else seemed to agree with my personal brand, some even said they had already seen me having some type of career where I dealt with food in some type of way.
Jennifer
camposj1@kean.edu
Sunday, November 27, 2011
Open Forum at the Dinner Table
So it went a little like this…
Everyone was talking at the same time. My brothers, my sister, my mother and a few friends of the family all had something to say.
I was pretty nervous about the whole thing. I took a deep breath and asked everyone to feel free to give me their thought about how I was promoting my Personal Brand.
The first reaction I got were confused faces no one really knew what I was talking about. I just threw the topic into discussion while everyone was distracted just to get their attention and hey, it worked!
After I had everyone’s attention I began describing “My Personal Brand” and how I felt it should be portrayed. Nervous and all I managed to clearly let them know what I had posted for our class blog.
Soon enough everyone decided to comment. Some of them were quite the jokesters about it, but in the end I received very positive feedback.
For the most part, my mother and my sister are very supportive and they were very proud of the fact that I stated, “I go above and beyond to help others”.
One of my brothers insisted I should touch more on the subject about me being “bossy” since I push to constantly get things done. My interpretation of his “bossy” was that I am determined and I don’t like to procrastinate.
My youngest brother’s response to my brand was, “yea ok”. He’s the joker that only admits that I am all these great things, but ONLY when were alone.
In a crowd of people he doesn’t really like to show his sweet side, but I know if I ask him again in a few years when he’s older with any crowd he will proudly advocate for me.
As for the friends we had over, because of the fact that every time they come over I am either getting home from work or leaving for school. They were happy to agree with how determined I am to do what I have to do.
Everyone’s responses were appreciated and I informed them I would mention them all on my next class blog. This is where they all wanted to know what I had to say about them.