Targeting New and Maintaining Old Connections.

It hasn't been as easy to engage my audience and drive them to where I want them to go. However, setting up a couple profiles within the social media has helped a great deal being that not many people knew who I was until I until set up these profiles.

I am and continue to engage my audience through Linked In for the most part. Linked In is where I have been hanging out online recently, connecting to some of my colleagues, classmates and their connections.

My approach to connecting has been working out so far. I look up the people I know that I think may have a profile within the same field and send them an invite.

For those I do not know, in order to connect I personalize the invite with a message like this, “I think we may have something in common…”

My target audience has been those within the same field, but I am thinking of connecting to others in different fields and get to know more about what else I can be part of.

My secondary source where I connect to my audience is through Twitter. Here I find out what is going on and discuss related topics with people who share similar as well as different interests.

So far I have connected to a few of my colleagues and a couple which I don’t normally talk to, that’s a plus. Currently, I am following more people on twitter, than I have following me.

Other than my colleagues I have been following CNN news, Z100 the radio station and the US Weekly for gossip. I have to admit I’ve had some strange people follow me and I honestly did not agree with what they represented so I managed to block them and remove them off my profile.

Through these channels I have been able to promote my brand, and continuously reach out my audience. So far it has been working out better than I expected and now more and more people are getting to know who I am.

The success hasn't stopped here though. In order to continue to promote myself even more I have added links to my blogs to drive my audience to read more about me and sent out invites to my connections, connections.

Below I have listed some of my blog links for those who would like to see some of my work through our Class blog.

· Forklift Expert + Kean Student = Future Marketer

· Social Media Plus Employees Equals Success!

· My Goal!

I have a good feeling about the audience I have attracted so far and the more that I will generate by just being who I am. By being creative, showing a different style of what people are used to seeing, I feel I will attract more people to want to find out more about me.

abocca0127@yahoo.com

Forklift Expert + Kean Student = Future Marketer

I am currently a full-time student at Kean University and am graduating, if all goes as planned, summer 2013.

I must say that I am a northeast city girl although I don't enjoy the cold weather it comes along with the northeast. Aside from having my family in the area, I like that there is always something to do, somewhere to go and especially with the people I know.

The work and the forklift industry are interesting.

Currently, I work full time doing billing and customer service for a Forklift Dealer.

There are only three of us in the billing department and man, does it get hectic. I like the work because I am independent and there's no one monitoring my every move.

I also spend a lot of time helping my co-workers and assisting in other departments.

I am motivated and satisfied when I help others and serve as a guide.

This is because I am constantly pushing myself to learn more about my company and industry. I like the way it all works, the people the business and even the machinery I find very interesting.

Even in my free time, my mind races about how to make things even better at work.

Being at school and taking classes like MIS and Social Media has opened my mind. After graduation, summer of 2013, I look forward to a career in business -- and possibly marketing for maybe even the company I am currently employed at.

Here is My Value Proposition

For: My colleagues and managers at the Forklift company where I work; CEO's and president's of the Industrial business and marketing companies

I am: A full time student and full-time customer service/billing professional seeking a long-term career in business and marketing.

That: Enjoys digging deep into the company, industry and business I work for, and making it better through great results, customer satisfaction, helping colleagues and working independently.

Through: Hard work, dedication, critical thinking (I am always thinking about how to make things better at work and school), empathy for my colleagues (I want to make things easier for them too)

In a way: That has depth and focused while remaining balanced so that I can be with my friends/family.

My Personal Social Media Plan

I have a great personal brand that I believe would be appealing to president and vice president of my company as well as other business within the social media. This would give me the opportunity to prove myself and grow in the business/ marketing industry in order to get begin my career.

To raise awareness of my personal brand, I will use these social media channels to do so and here is why:

• Linked In: To continue promoting my brand and getting me established in my career.
• Twitter: To engage more in important news feeds as well as follow important global events.

Abocca0127@yahoo.com

Shortened Brand Version

For: My superiors, colleagues and those I may reach out to

in the social media.

I am: Currently a full time student at Kean University,
studying business and marketing. I am also working full time.

That: Is determined to be a high achiever

Through: Hard work and dedication

In a way: Focused