Identifying my target audience was one thing, but finding where they hang out was a trip.
First step in cracking this viral mystery is identifying search words that defined my brand.
Search words that define my personal brand:
- Trendy
- Urban
- Music
- Culture
Key search words that describe my target audience:
- Tastemakers
- Hip Hop
- Cultural icons
- Pop-Culture
- Trendsetters
- Influencers
- Hipsters
When using search words like “hip hop,” “urban,” and “music” it directed me to several popular blogs (hiphopdx) of some of the cultures well respected writers (daveyd). I viewed discussion boards by followers of these blogs.
When I combined my personal brand search word (urban-music) with my target audience (cultural icon) search word.
Google was able to direct me to the twitter hashtags and facebook groups of people who are engaged in the culture.
I also viewed hip hop blogs that celebrate some of the heavy hitters in the music industry including their LinkedIn page.
Walford Guillaume
Walford, nicely done. Thank you. Style though - font size, etc. You are making me sad! This is like being one number off on a math test.
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