Advertising has come a long way. Currently holding the title as the most successful means of advertising: The Social Media!
Makes sense to engage your audience where they hang out. With that being said, “Facebook and Twitter dominate the advertising landscape”.
According to a recent study by The Pivot Conference, 67% of businesses are using the social media for advertising, 18% are expected to get on board with in the next year and yet there is still a 12% who have no plans to employ within the next year.
Most Popular Platforms Used to Advertise in the Social Media.
- Facebook 93%
- Twitter 78%
- Youtube 61%
- Linkedin 44%
- Foursquare 20%
Not to say that there aren’t other means of advertising, but it’s hard to understand why some businesses have not tried it yet. With all the benefits it has to offer and the success it brings why not?
In addition, businesses are now being pushed to further explore other advertising platforms such as Linkedin and Foursquare. Continuing to use these platforms with in the next year, according to an anticipated forecast there will be a successful increase of 20%.
I am pretty sure given the time the remaining businesses will learn to adapt to advertising through the social media. I think it’s safe to say that the other methods are not as effective.