Targeting New and Maintaining Old Connections.

It hasn't been as easy to engage my audience and drive them to where I want them to go. However, setting up a couple profiles within the social media has helped a great deal being that not many people knew who I was until I until set up these profiles.

I am and continue to engage my audience through Linked In for the most part. Linked In is where I have been hanging out online recently, connecting to some of my colleagues, classmates and their connections.

My approach to connecting has been working out so far. I look up the people I know that I think may have a profile within the same field and send them an invite.

For those I do not know, in order to connect I personalize the invite with a message like this, “I think we may have something in common…”

My target audience has been those within the same field, but I am thinking of connecting to others in different fields and get to know more about what else I can be part of.

My secondary source where I connect to my audience is through Twitter. Here I find out what is going on and discuss related topics with people who share similar as well as different interests.

So far I have connected to a few of my colleagues and a couple which I don’t normally talk to, that’s a plus. Currently, I am following more people on twitter, than I have following me.

Other than my colleagues I have been following CNN news, Z100 the radio station and the US Weekly for gossip. I have to admit I’ve had some strange people follow me and I honestly did not agree with what they represented so I managed to block them and remove them off my profile.

Through these channels I have been able to promote my brand, and continuously reach out my audience. So far it has been working out better than I expected and now more and more people are getting to know who I am.

The success hasn't stopped here though. In order to continue to promote myself even more I have added links to my blogs to drive my audience to read more about me and sent out invites to my connections, connections.

Below I have listed some of my blog links for those who would like to see some of my work through our Class blog.

· Forklift Expert + Kean Student = Future Marketer

· Social Media Plus Employees Equals Success!

· My Goal!

I have a good feeling about the audience I have attracted so far and the more that I will generate by just being who I am. By being creative, showing a different style of what people are used to seeing, I feel I will attract more people to want to find out more about me.

abocca0127@yahoo.com

My Goal!

In determining my brand and promoting myself in the business/ marketing world. I have narrowed down ways to achieving this goal.

Demographic/Target Audience

I am aiming my proposition at businesses located in New Jersey. I continue to do this by using my LinkedIn profile to connect to people within the industry of my choice as well as other powerful people who can influence me on my path to a successful future.

Where They “Hang Out” Online

The great part about engaging in the social media is that one can find almost everyone or anything that one is searching for. In this case I can easily reach out to my audience through Facebook, Linked In and Foursquare.

Through these social media site’s I found out what restaurants my audience like to eat at, where they enjoy activities and where they go on their leisure.

Strategies to Connecting With My Audience

It’s much easier to connect to people through people I know. Unfortunately, not everyone knows each other so when it comes to people I don’t know I reach out to them with a customized invite, describing similar interests and defining common ground.

Finding My Audience

Below I have listed some examples of the different choice words I selected and what social media’s they linked me to in order to connect to some of my audience. Although these words seem simple and direct, there was a greater depth that went into this search.

• Marketing agencies
• Machinery
• Industrial Automation
• Small Business Owners
• Material Handling

How My Audience Finds Me

I have also created a list of search words that will allow my audience to find me within the social media. These words will help them slightly narrow down their search when it comes to reaching out to me.

• Business
• Business Management
• Representative
• Student
• Marketing
• Machinery
• Blogger

Each of my audience has a personal social media which they update regularly and provide personal information as to where they like to hang out or where they are located.

Whether it’s through LinkedIn, Facebook or Foursquare it is now much easier to reach out to any particular audience. None the less, find out what influences them and a good example of that would be where they check in at Foursquare.

abocca0127@yahoo.com