If you're a small business owner like Kelly Lyles (top left corner) inventor of Tip Top Shoe Saver (a shoe form that preserves and restores the tips of women's pointy toe shoes).
Establishing a Facebook and Twitter account is a great start in introducing your brand to the masses. After launching TTSS, Ms. Lyles decided to utilize social media channels like Facebook and Twitter to help build her businesses brand.
Fashion bloggers from different areas of the globe caught on to [Lyles] TTSS and post great reviews about her revolutionary product. Hundreds of pointy toe shoe patrons logged on TTSS and purchased their own shoe saver. Social media and word of mouth are two things that go hand in hand.
If there's any concerns about the importance of engaging employees in social media. Small business stories similar to Kelly Lyles are a great example why any business should partake in this media revolution. Social media channels like YouTube, twitter, and Facebook allow users to share information and engage in conversation that can "enlighten" an organization [good or bad].
Employees can share ideas and solve problems with fellow co-workers from different regions and departments. They can also learn from other professionals from different industries and apply their findings into the organization. These types of interactions are what help an organization to identify new markets and trends, which eventually leads to PROFIT!
SocialMediaExaminer.com discovered that 90 percent of marketers said social media are important for their business. Eighty-eight percent said it generates more business exposure, and 72 percent said it brings increased traffic to their website.
Another study by E Marketers suggested that 80 percent of leading companies will participate in social media marketing in 2011; doubling the number from three years ago. Therefore it's important for companies to encourage their staff to partake in this new forum of reaching out to potential and existing clients
Walford Guillaume (@wallywallstreet)
Nice post, Walford. Think about more informal style - you don't have to be so formal as to say Ms. Lyles. Write like you speak!
ReplyDeletePerri