My first attempt at creating a profile for the social network LinkedIn was a crash course in personal branding. I had a hard time coming up with specifics on what I thought my professional attributes are (especially since there are so many - - kidding!)
My personal brand would be a "Highly motivated and creative business professional". As I said before, this personal brand was a bit difficult for me to come up with but following the steps necessary to promote my brand was even more daunting. Thanks to this class, though, I have been able to take the first steps in communicating my personal brand.
My first step in communicating my personal brand of being a business professional is to tell what I stand for. I would make it clear that I believe in giving quality service and having a reliable, un-matched dedication to excellence. That dedication to excellence is how I stand out from the pack. Without overpromoting myself, I will try to convey my extensive years of excelled service and my unequaled ability to be creative and think outside of the box. I think the hardest part of selling yourself and your personal brand is trying to impress without overdoing it.
The next step would be to make sure that I make genuine business connections and ensure that all information I share comes across as reliable and trustworthy.
I would even go a step further and make sure I use as many social network platforms as I could to promote my personal brand. Facebook, Twitter, Youtube, and LinkedIn will all be used to communicate my own "professional" personal brand. On tip I learned in reading the class literature and handouts is to add my LinkedIn URL to my email signature.
As we learn more in this class, I hope to build on these steps.....maybe I'll start thinking about creating my own logo, Hmmmmm.
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