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Wednesday, December 7, 2011

Social Media Take Over

Social Media has become the newest and one of the most powerful tools, when it comes to branding yourself and and advertising.

When I researched the term social media and advertising, a variety of web pages came up, I came across a blog which I found pretty interesting.

http://sharemarketing.wordpress.com/2009/03/05/social-media-is-advertising/

In this blog, shes discusses another blog she came across, arguing the difference between advertising and social media. The writer of this blog clearly believes that social media isn't the answer into getting your product or company more success.

I happened to disagree with her post, because social media and advertising have merged together to become one powerful tool when it comes to marketing. Almost everyone has some type of social media, whether it be Facebook, Twitter, LinkedIn, Yelp, etc.

Companies as well are all over social media, for that purpose! To advertise their companies, services, and products.

I currently work at NJ Eye Care, the office manager has recently started a Facebook page, to help get our office out there to the community and help the office get new patients, through our current patients. She's even added the "Find us on Facebook" link to our website.

So every time we receive a new patient, we ask how they found our office or how they were referred to us, surprising most of them say they found us through our Facebook page through a mutual friend.

This is exactly why I disagreed with her post, because yeah social media isn't exactly every thing that advertising consists of, but it is a form of it. In today's society it's the biggest and easiest way to promote!

Jennifer

camposj1@kean.edu

2 comments:

  1. Jennifer,

    I like that you took an opposing view and spoke in the first person. Nicely done! Perri

    ReplyDelete