P.R and Social Media

In 2011, when starting a new company or even a new campaign, what would be your first thought on how to get the name and brand out to the consumers?

My first answer, being a student in this day and age, would be, well, social media of course. Create a Facebook and Twitter. Get people LinkedIn with similar products or companies. Create emails with coupons and promotions.

This is so very different from how marketing was when there was no Social Media. These sites have improved business's ways of communicating with 'word of mouth'.

Social Media, Marketing and P.R has become this days Triple Threat. This is how companies improve, this is how they get customers, and if they had customers before this is how they gain more.

With social media sites such as Facebook, consumers can actually interact with the company and provide feedback instantly instead of this such as mail in surveys, or 'How are we doing" calls.

As the times increase the use of Social Media for Marketing and Public Relations will only increase and become more involved. Knowing the use, and purpose of these sites now can only improve not only yourself but the company you may one day work for as well.

KAYLA KAPLAN