In MY Six Steps to Crafting Strategy-Applied

While applying the Six Steps to Crafting Strategy I considered a past experience. My experience working at a Sports Bar/Restaurant…

1. Determine your objective:

First thing is first, the objective was to get as many sports fans through the doors as possible. Once that was accomplished, our focus was providing them with the utmost service as they were entertained watching their favorite games.

2. Determine your audience's aptitude:
Our website was our social media which kept all our loyal fans updated on the next big event. Determining by the feedback received was how many fans remained interested, new comers and goers. Although it was not meant to keep an accurate count of how many guests would attend on game nights it gave us a heads up that they were checking in.

3. Carefully select your platforms and tools:
The marketing tools to get the message out about the upcoming events were mainly our website, fliers and even items displaying logos. Everything counts.

4. Avoid content overload- curate the most interesting pieces:
Very important when attracting our guests was providing as much information as possible through very detailed messages. Eye catching displays followed by a specific game schedule below would be very successful in attracting fans.

5. Empower your employees to build their personal brand:

Game nights were very motivated and all employees participated. Employees would be allowed to wear shirts, pins or other items to show they too were able to partake in the event as well as stay focused while at work. I thought this was the best part, allowing everyone to feel that they were partaking.   

6. Measure the initiative's success against your objectives:

To determine how many fans attended event full nights, cover charges kept count. Not only did it help keep track of our fan club, but it also made us aware of the capacity. As much as we wanted all our fans to come and have a good time we didn't want to exceed our building capacity for safety reasons.

In all, our game nights were our most successful!