Growth in Advertising

Advertising has come a long way. Currently holding the title as the most successful means of advertising: The Social Media!

Makes sense to engage your audience where they hang out. With that being said, “Facebook and Twitter dominate the advertising landscape”.

According to a recent study by The Pivot Conference, 67% of businesses are using the social media for advertising, 18% are expected to get on board with in the next year and yet there is still a 12% who have no plans to employ within the next year.

Most Popular Platforms Used to Advertise in the Social Media.

• Facebook 93%
• Twitter 78%
• Youtube 61%
• Linkedin 44%
• Foursquare 20%

Not to say that there aren’t other means of advertising, but it’s hard to understand why some businesses have not tried it yet. With all the benefits it has to offer and the success it brings why not?

In addition, businesses are now being pushed to further explore other advertising platforms such as Linkedin and Foursquare. Continuing to use these platforms with in the next year, according to an anticipated forecast there will be a successful increase of 20%.

I am pretty sure given the time the remaining businesses will learn to adapt to advertising through the social media. I think it’s safe to say that the other methods are not as effective.

keansocialmedia.blogspot.com

Thanksgiving Advice

So if you guys haven't guessed from all my other blogs already, Thanksgiving is my favorite holiday! Obviously because of the food, but as well because of all the catch up I get to do with my family.

Usually I'm home all day, watching movies just smelling all of the delicious food get ready and wait for my brother and his family to come over. But this year I was on my way back from Atlantic City, which was even better because by the time I got home all I had to do was get dressed and get ready to eat!

So we're all at the dinner table, conversing, eating and laughing, then I remembered I had to bring up my personal brand. So I did!

I mean at first my they were all confused, but once I explained a little more they understood what I meant. Of course my joking father was the first to have input and say "No way YOU wanna work with something that deals with food? Who would of guessed?"Everyone laughed of coursed.

So I guess they agreed with me on one thing, I have a passion for food. My brother was the next one to bring up that he agreed with my dedication and drive, especially when its something I love, and he thought I'd be great at finding ways to advertise for food.

What he did give advice on was on my LinkedIn page, which me and him are friends on. He said based on what I had just mentioned to them about my personal brand I should begin to network more with my cousin who works for BakeMart and get interact more with their marketing executives and see if they have any advice for me.

Everyone else seemed to agree with my personal brand, some even said they had already seen me having some type of career where I dealt with food in some type of way.

Jennifer

camposj1@kean.edu

Targeting New and Maintaining Old Connections.

It hasn't been as easy to engage my audience and drive them to where I want them to go. However, setting up a couple profiles within the social media has helped a great deal being that not many people knew who I was until I until set up these profiles.

I am and continue to engage my audience through Linked In for the most part. Linked In is where I have been hanging out online recently, connecting to some of my colleagues, classmates and their connections.

My approach to connecting has been working out so far. I look up the people I know that I think may have a profile within the same field and send them an invite.

For those I do not know, in order to connect I personalize the invite with a message like this, “I think we may have something in common…”

My target audience has been those within the same field, but I am thinking of connecting to others in different fields and get to know more about what else I can be part of.

My secondary source where I connect to my audience is through Twitter. Here I find out what is going on and discuss related topics with people who share similar as well as different interests.

So far I have connected to a few of my colleagues and a couple which I don’t normally talk to, that’s a plus. Currently, I am following more people on twitter, than I have following me.

Other than my colleagues I have been following CNN news, Z100 the radio station and the US Weekly for gossip. I have to admit I’ve had some strange people follow me and I honestly did not agree with what they represented so I managed to block them and remove them off my profile.

Through these channels I have been able to promote my brand, and continuously reach out my audience. So far it has been working out better than I expected and now more and more people are getting to know who I am.

The success hasn't stopped here though. In order to continue to promote myself even more I have added links to my blogs to drive my audience to read more about me and sent out invites to my connections, connections.

Below I have listed some of my blog links for those who would like to see some of my work through our Class blog.

· Forklift Expert + Kean Student = Future Marketer

· Social Media Plus Employees Equals Success!

· My Goal!

I have a good feeling about the audience I have attracted so far and the more that I will generate by just being who I am. By being creative, showing a different style of what people are used to seeing, I feel I will attract more people to want to find out more about me.

abocca0127@yahoo.com

Connecting to the Next Step

Every Sunday, is "Football Sunday" at my brother's house. The guys sit around watch the games all day and drink beer, while all the girls are in the kitchen inventing things to make, and of course we use the guys as our little guinea pigs.

Now I'm not looking to be a chef or a baker, but just to simply advertise for what I have passion for. Even though I'm a junior in college, I feel like I still have time to figure out my plan, but in reality I don't.

The marketing field is a competitive field, so what I need to do is start looking for connections to help me have a foot in, for when I am ready to begin my career.

My Target Audience:
My target audience would be marketing agencies, advertising agencies, restaurant/baking groups, marketing executives, etc.

List of Search Words:
Advertising
Restaurants
Bakeries
Marketing
Advertising Agencies

Where They are Hanging Out:
When I typed in these search words into the search engines, many of the place I found them to be "Hanging out" online were :
Facebook
Yelp
LinkedIn
4A's Inkblot

How my Target Audience can Find Me:
The way to get yourself out there and known, is not by just going out to find your target audience, but also find a way to make it easy for them to find you. Words to describe my personal brand so they can find me through social media tools would be:

Foodie
Student
Intern
Marketing
Advertiser
Optometrist Tech (currently at the moment)

Combining these words with the list of words describing my target audience, makes it easier for future employers (my target audience) to find me quicker. It doesn't even have to be future employers but people who share the same interests as me, which is always a plus because it can expand my connections, leading to employment opportunities.

Strategies In Engaging:
Since I want to work in the Marketing/Advertising Field, best way to get in the field is through connections! As I mentioned before my cousin works for BakeMark USA, My first connection right there!

Me and him are friends on LinkedIn, I could start connecting with some of the groups that he's LinkedIn with, especially since the field he is in deals with food!

I can also start to follow other groups on Facebook, Yelp, 4A's Inkblot, etc, and begin to get a feel of where and how I can better promote my brand!

Jennifer Campos

camposj1@kean.edu

My Goal!

In determining my brand and promoting myself in the business/ marketing world. I have narrowed down ways to achieving this goal.

Demographic/Target Audience

I am aiming my proposition at businesses located in New Jersey. I continue to do this by using my LinkedIn profile to connect to people within the industry of my choice as well as other powerful people who can influence me on my path to a successful future.

Where They “Hang Out” Online

The great part about engaging in the social media is that one can find almost everyone or anything that one is searching for. In this case I can easily reach out to my audience through Facebook, Linked In and Foursquare.

Through these social media site’s I found out what restaurants my audience like to eat at, where they enjoy activities and where they go on their leisure.

Strategies to Connecting With My Audience

It’s much easier to connect to people through people I know. Unfortunately, not everyone knows each other so when it comes to people I don’t know I reach out to them with a customized invite, describing similar interests and defining common ground.

Finding My Audience

Below I have listed some examples of the different choice words I selected and what social media’s they linked me to in order to connect to some of my audience. Although these words seem simple and direct, there was a greater depth that went into this search.

• Marketing agencies
• Machinery
• Industrial Automation
• Small Business Owners
• Material Handling

How My Audience Finds Me

I have also created a list of search words that will allow my audience to find me within the social media. These words will help them slightly narrow down their search when it comes to reaching out to me.

• Business
• Business Management
• Representative
• Student
• Marketing
• Machinery
• Blogger

Each of my audience has a personal social media which they update regularly and provide personal information as to where they like to hang out or where they are located.

Whether it’s through LinkedIn, Facebook or Foursquare it is now much easier to reach out to any particular audience. None the less, find out what influences them and a good example of that would be where they check in at Foursquare.

abocca0127@yahoo.com

Forklift Expert + Kean Student = Future Marketer

I am currently a full-time student at Kean University and am graduating, if all goes as planned, summer 2013.

I must say that I am a northeast city girl although I don't enjoy the cold weather it comes along with the northeast. Aside from having my family in the area, I like that there is always something to do, somewhere to go and especially with the people I know.

The work and the forklift industry are interesting.

Currently, I work full time doing billing and customer service for a Forklift Dealer.

There are only three of us in the billing department and man, does it get hectic. I like the work because I am independent and there's no one monitoring my every move.

I also spend a lot of time helping my co-workers and assisting in other departments.

I am motivated and satisfied when I help others and serve as a guide.

This is because I am constantly pushing myself to learn more about my company and industry. I like the way it all works, the people the business and even the machinery I find very interesting.

Even in my free time, my mind races about how to make things even better at work.

Being at school and taking classes like MIS and Social Media has opened my mind. After graduation, summer of 2013, I look forward to a career in business -- and possibly marketing for maybe even the company I am currently employed at.

Here is My Value Proposition

For: My colleagues and managers at the Forklift company where I work; CEO's and president's of the Industrial business and marketing companies

I am: A full time student and full-time customer service/billing professional seeking a long-term career in business and marketing.

That: Enjoys digging deep into the company, industry and business I work for, and making it better through great results, customer satisfaction, helping colleagues and working independently.

Through: Hard work, dedication, critical thinking (I am always thinking about how to make things better at work and school), empathy for my colleagues (I want to make things easier for them too)

In a way: That has depth and focused while remaining balanced so that I can be with my friends/family.

My Personal Social Media Plan

I have a great personal brand that I believe would be appealing to president and vice president of my company as well as other business within the social media. This would give me the opportunity to prove myself and grow in the business/ marketing industry in order to get begin my career.

To raise awareness of my personal brand, I will use these social media channels to do so and here is why:

• Linked In: To continue promoting my brand and getting me established in my career.
• Twitter: To engage more in important news feeds as well as follow important global events.

Abocca0127@yahoo.com

Advertising Myself to Advertise Food- Take 2!

MY BRAND?
I'm a determined young woman who wants to work in the advertising industry, preferably marketing for food, being my guilty pleasure is indulging in food!

OBJECTIVES:
Since I want to work in the advertising industry, why not start by marketing myself!
Talk to anyone that knows me and the first thing they will tell you about me is, "Boy can she eat!" Food equals Jenny!

To me food is the answer to all my problems, it always has a way of making everything better. No matter what type of day I'm having, bad or good I know I can always turn to food to be there. What can I say, I love food, the smell, the taste, that great full feeling after!

Food is universal, a common language that everyone understands. It comes in different tastes and forms.They say do something that makes you happy, food makes me happy, so why not market something I love.

CHANNELS AND STRATEGY:
Before this class the only social media tool, that I used was Facebook. Since this class, I've started a LinkedIn account as well as a Twitter. Perfect ways for me to start networking and getting myself out there.

I advertise food and restaurants all the time on my Facebook and Twitter account to my friends and family.

On Facebook I usually use the check-in tool when ever I'm out to eat at a restaurant, it shows people where I am, and make people curious of where the restaurant is, in a way that is subliminally promoting their food and restaurant.

It’s something that comes natural to me, except now I have to start thinking professionally and begin to network with people who work in food industries and advertising agencies.

My cousin currently works for the company BakeMark USA, a sales representative where he goes around to different businesses selling the companies ingredients and pastries.

He is constantly bringing me treats, and I normally take a picture of the pastries and post them on Facebook describing how delicious they are. When people ask me about the treats I give them my cousin’s business card.

So in a way, I am already advertising food, I'm getting his company's name out there. My cousin thanks me all the time for the help even though I don’t do it intentionally.

Being my cousin is already in the field I want to be in he has told me he can help me network with companies on LinkedIn since he’s already networking with them, maybe even work in his company.

AUDIENCE:
My main target audience, would be directly towards house wives, women and whoever enjoys food. Mostly people dealing with food and women who take care of their families.

MESSAGE:
I'm not really sure if this is the exact road I'll take to get where I want be in a few years, but hey it’s a start, a girl can dream and my dreams will come true.

I will work to advertise for what I love, and that’s food!

Jennifer

camposj1@kean.edu