Public Relations & Social Media

Many people don't understand what public relations is and what people in that field do, furthermore people don't understand the relationship between public relations and social media.

In my opinion public relations is the medium between a brand and its publics.

In many cases a brands target audience may not have direct contact with the brand and most of the time consumers rave or bad mouth about their encounter with a new brand or favorite brand through social media.

Through social media public relations specialist can gain a batter understand of how its publics and shareholders feel about their brand and what is being said about them.

Social media & public relations really go hand in hand because a brand can only reach so many people through publications and television but when it comes to social media you are reaching millions of people at a time all over the world without spending any money.

Let's Interact!

Keywords to locate my target audience:

Performing Arts

Theater patrons

Non-Profit youth foundations

Social event planners

Newark performing arts non-profit

Non-profit funding

Young Entrepreneurs

Party Planner

These are some key words that come up on websites that involve my brand such as non-profits, public relations and event planning websites.

http://www.eventlucky.com/

http://www.bizbash.com/

http://www.prsa.org/

Another way I can interact with my audience is to create a blog with all these keywords and directing them to my blog. When these words or topics are searched on the internet my blog will be one of the first to come up.

By creating my own personal blog for my brand I show that I have knowledge in my particular field and I share my views and ideas that will set me apart from other personal brands.

Through my social media I will be able to drive traffic to by blog by tweeting and posting Facebook statues such as:

Muyiwa Omisore discusses his top 10 social event planning trends of 2011.

Looking for a way to expand you budget in 2012? Muyiwa let's you know how!

Click Here.

The Future of Advertising

I am at the computer now at 8:30pm on a Saturday night (no, no sadly I do not have a date - - but I digress) and the TV is playing in the background.  What's on TV?  The shows that I have recorded all week but have not gotten around to viewing.

TIVO, DVR's and other recording devices have made it possible for me to continue to be the TV geek that I am despite having a really hectic work/school schedule.  It has also made it possible for me to skip the commercials.  I am the advertisers worst nightmare!

I am sure that I am not alone in being a serial commercial circumventer.  So how do advertisers now capture the attention of consumers like me who are poised to push a button and skip that very costly advertisement?

If you research how companies are advertising now, how they predict they will be advertising in the future, and factor in my reluctance to give advertisers the time of day, it would seem that traditional media advertising may soon go the way of the dinosaur.
    
Advertisers are now smartly switching to online marketing and advertising.  According to a blog by MDG, How Social Media Changed The Ad Game [Infographic], advertising on traditional media sites such as TV, newspapers, and radio is steadily waning while online advertising is growing.

Not only has web marketing and advertising grown, it has become the top focus of most marketers. 

Facebook is by far the avenue of choice for most advertisers with its large number of subscribers.  Social media sites like Facebook, Twitter, etc also give companies a way to measure the success of their online advertisement through tools such as the "Like" option on Facebook.

With advertisers focusing more and more on online advertising, I "like" the fact that maybe someday I will be able to watch a TV show uninterrupted.  But wait, without the sponsorship and advertising dollars, what is the future of TV?  But again, I digress.

P.R and Social Media

In 2011, when starting a new company or even a new campaign, what would be your first thought on how to get the name and brand out to the consumers?

My first answer, being a student in this day and age, would be, well, social media of course. Create a Facebook and Twitter. Get people LinkedIn with similar products or companies. Create emails with coupons and promotions.

This is so very different from how marketing was when there was no Social Media. These sites have improved business's ways of communicating with 'word of mouth'.

Social Media, Marketing and P.R has become this days Triple Threat. This is how companies improve, this is how they get customers, and if they had customers before this is how they gain more.

With social media sites such as Facebook, consumers can actually interact with the company and provide feedback instantly instead of this such as mail in surveys, or 'How are we doing" calls.

As the times increase the use of Social Media for Marketing and Public Relations will only increase and become more involved. Knowing the use, and purpose of these sites now can only improve not only yourself but the company you may one day work for as well.

KAYLA KAPLAN

What's Legal On-Line?

While researching topics about social media and law, I came across this great presentation on slide share.

The presentation titled 'Legal Implications of Social Media' really went into detail the rights and wrongs of what to write on your personal social media sites. Also it went into full detail the consequences people face when writing something bad.

They give an example of a high school girl who wrote a poem on MySpace about how she hates her home town, her principal saw it and published to her local paper. Her family was then ruined by the remarks she wrote about the town. The law court found no legal expectation of privacy since it was published on her public MySpace.

I agree with the law, these sites as personable as they may seem they are indeed public unless made other wise. If your settings aren't turned to as private as possible, then what you write is out there for all to see.

Even sites like ratemyprofessor.com are dangerous sites. These public sites allow students to go on and write what ever they want about specific professors. This can really ruin a professors image, and prevent students from signing up to their classes.

The presentation also goes into full detail, job hirings and how what you have on your social media might sway their decision to hire you or not. This again ties into your settings and how private your keep your social media.

People, especially young people just starting out in high school or even beginning their life in the work force, should really consider what they write on their sites. The world is becoming more and more like big brother and someone is always watching and reading up on what your doing.

KAYLA KAPLAN

Blogging! Opinion vs. Fact

In March 2011 Katie Holmes filed a lawsuit against the owner of a celebrity gossip website for $50 million dollars based on a false story that she had a drug addiction.

Many bloggers stand firm behind the first amendment which gives everyone freedom of speech but why must bloggers use that freedom to print false stories about people they know nothing about?

Although we are all granted freedom of speech and the opportunity to voice our own opinions bloggers should understand that false stories about celebrities and companies taint the brand because the false story brings a negative vibe around the brand and all that are associated with it.

Bloggers, especially ones with a huge audience must realize that their audience trusts them to relay accurate news stories to them and in order to relay accurate news research must be done.

Bloggers are social media journalist so they need to treat their posts as if their posts were being printed in a magazine and newspaper!

How much influence does your favorite blogger have on you?

Forklift Expert + Kean Student = Future Marketer

I am currently a full-time student at Kean University and am graduating, if all goes as planned, summer 2013.

I must say that I am a northeast city girl although I don't enjoy the cold weather it comes along with the northeast. Aside from having my family in the area, I like that there is always something to do, somewhere to go and especially with the people I know.

The work and the forklift industry are interesting.

Currently, I work full time doing billing and customer service for a Forklift Dealer.

There are only three of us in the billing department and man, does it get hectic. I like the work because I am independent and there's no one monitoring my every move.

I also spend a lot of time helping my co-workers and assisting in other departments.

I am motivated and satisfied when I help others and serve as a guide.

This is because I am constantly pushing myself to learn more about my company and industry. I like the way it all works, the people the business and even the machinery I find very interesting.

Even in my free time, my mind races about how to make things even better at work.

Being at school and taking classes like MIS and Social Media has opened my mind. After graduation, summer of 2013, I look forward to a career in business -- and possibly marketing for maybe even the company I am currently employed at.

Here is My Value Proposition

For: My colleagues and managers at the Forklift company where I work; CEO's and president's of the Industrial business and marketing companies

I am: A full time student and full-time customer service/billing professional seeking a long-term career in business and marketing.

That: Enjoys digging deep into the company, industry and business I work for, and making it better through great results, customer satisfaction, helping colleagues and working independently.

Through: Hard work, dedication, critical thinking (I am always thinking about how to make things better at work and school), empathy for my colleagues (I want to make things easier for them too)

In a way: That has depth and focused while remaining balanced so that I can be with my friends/family.

My Personal Social Media Plan

I have a great personal brand that I believe would be appealing to president and vice president of my company as well as other business within the social media. This would give me the opportunity to prove myself and grow in the business/ marketing industry in order to get begin my career.

To raise awareness of my personal brand, I will use these social media channels to do so and here is why:

• Linked In: To continue promoting my brand and getting me established in my career.
• Twitter: To engage more in important news feeds as well as follow important global events.

Abocca0127@yahoo.com