The Future of Advertising

I am at the computer now at 8:30pm on a Saturday night (no, no sadly I do not have a date - - but I digress) and the TV is playing in the background.  What's on TV?  The shows that I have recorded all week but have not gotten around to viewing.

TIVO, DVR's and other recording devices have made it possible for me to continue to be the TV geek that I am despite having a really hectic work/school schedule.  It has also made it possible for me to skip the commercials.  I am the advertisers worst nightmare!

I am sure that I am not alone in being a serial commercial circumventer.  So how do advertisers now capture the attention of consumers like me who are poised to push a button and skip that very costly advertisement?

If you research how companies are advertising now, how they predict they will be advertising in the future, and factor in my reluctance to give advertisers the time of day, it would seem that traditional media advertising may soon go the way of the dinosaur.
    
Advertisers are now smartly switching to online marketing and advertising.  According to a blog by MDG, How Social Media Changed The Ad Game [Infographic], advertising on traditional media sites such as TV, newspapers, and radio is steadily waning while online advertising is growing.

Not only has web marketing and advertising grown, it has become the top focus of most marketers. 

Facebook is by far the avenue of choice for most advertisers with its large number of subscribers.  Social media sites like Facebook, Twitter, etc also give companies a way to measure the success of their online advertisement through tools such as the "Like" option on Facebook.

With advertisers focusing more and more on online advertising, I "like" the fact that maybe someday I will be able to watch a TV show uninterrupted.  But wait, without the sponsorship and advertising dollars, what is the future of TV?  But again, I digress.

Thanksgiving Advice

So if you guys haven't guessed from all my other blogs already, Thanksgiving is my favorite holiday! Obviously because of the food, but as well because of all the catch up I get to do with my family.

Usually I'm home all day, watching movies just smelling all of the delicious food get ready and wait for my brother and his family to come over. But this year I was on my way back from Atlantic City, which was even better because by the time I got home all I had to do was get dressed and get ready to eat!

So we're all at the dinner table, conversing, eating and laughing, then I remembered I had to bring up my personal brand. So I did!

I mean at first my they were all confused, but once I explained a little more they understood what I meant. Of course my joking father was the first to have input and say "No way YOU wanna work with something that deals with food? Who would of guessed?"Everyone laughed of coursed.

So I guess they agreed with me on one thing, I have a passion for food. My brother was the next one to bring up that he agreed with my dedication and drive, especially when its something I love, and he thought I'd be great at finding ways to advertise for food.

What he did give advice on was on my LinkedIn page, which me and him are friends on. He said based on what I had just mentioned to them about my personal brand I should begin to network more with my cousin who works for BakeMart and get interact more with their marketing executives and see if they have any advice for me.

Everyone else seemed to agree with my personal brand, some even said they had already seen me having some type of career where I dealt with food in some type of way.

Jennifer

camposj1@kean.edu

Targeting New and Maintaining Old Connections.

It hasn't been as easy to engage my audience and drive them to where I want them to go. However, setting up a couple profiles within the social media has helped a great deal being that not many people knew who I was until I until set up these profiles.

I am and continue to engage my audience through Linked In for the most part. Linked In is where I have been hanging out online recently, connecting to some of my colleagues, classmates and their connections.

My approach to connecting has been working out so far. I look up the people I know that I think may have a profile within the same field and send them an invite.

For those I do not know, in order to connect I personalize the invite with a message like this, “I think we may have something in common…”

My target audience has been those within the same field, but I am thinking of connecting to others in different fields and get to know more about what else I can be part of.

My secondary source where I connect to my audience is through Twitter. Here I find out what is going on and discuss related topics with people who share similar as well as different interests.

So far I have connected to a few of my colleagues and a couple which I don’t normally talk to, that’s a plus. Currently, I am following more people on twitter, than I have following me.

Other than my colleagues I have been following CNN news, Z100 the radio station and the US Weekly for gossip. I have to admit I’ve had some strange people follow me and I honestly did not agree with what they represented so I managed to block them and remove them off my profile.

Through these channels I have been able to promote my brand, and continuously reach out my audience. So far it has been working out better than I expected and now more and more people are getting to know who I am.

The success hasn't stopped here though. In order to continue to promote myself even more I have added links to my blogs to drive my audience to read more about me and sent out invites to my connections, connections.

Below I have listed some of my blog links for those who would like to see some of my work through our Class blog.

· Forklift Expert + Kean Student = Future Marketer

· Social Media Plus Employees Equals Success!

· My Goal!

I have a good feeling about the audience I have attracted so far and the more that I will generate by just being who I am. By being creative, showing a different style of what people are used to seeing, I feel I will attract more people to want to find out more about me.

abocca0127@yahoo.com