In my opinion public relations is the medium between a brand and its publics.
In many cases a brands target audience may not have direct contact with the brand and most of the time consumers rave or bad mouth about their encounter with a new brand or favorite brand through social media.
Through social media public relations specialist can gain a batter understand of how its publics and shareholders feel about their brand and what is being said about them.
Social media & public relations really go hand in hand because a brand can only reach so many people through publications and television but when it comes to social media you are reaching millions of people at a time all over the world without spending any money.
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