My Goal!

In determining my brand and promoting myself in the business/ marketing world. I have narrowed down ways to achieving this goal.

Demographic/Target Audience

I am aiming my proposition at businesses located in New Jersey. I continue to do this by using my LinkedIn profile to connect to people within the industry of my choice as well as other powerful people who can influence me on my path to a successful future.

Where They “Hang Out” Online

The great part about engaging in the social media is that one can find almost everyone or anything that one is searching for. In this case I can easily reach out to my audience through Facebook, Linked In and Foursquare.

Through these social media site’s I found out what restaurants my audience like to eat at, where they enjoy activities and where they go on their leisure.

Strategies to Connecting With My Audience

It’s much easier to connect to people through people I know. Unfortunately, not everyone knows each other so when it comes to people I don’t know I reach out to them with a customized invite, describing similar interests and defining common ground.

Finding My Audience

Below I have listed some examples of the different choice words I selected and what social media’s they linked me to in order to connect to some of my audience. Although these words seem simple and direct, there was a greater depth that went into this search.

• Marketing agencies
• Machinery
• Industrial Automation
• Small Business Owners
• Material Handling

How My Audience Finds Me

I have also created a list of search words that will allow my audience to find me within the social media. These words will help them slightly narrow down their search when it comes to reaching out to me.

• Business
• Business Management
• Representative
• Student
• Marketing
• Machinery
• Blogger

Each of my audience has a personal social media which they update regularly and provide personal information as to where they like to hang out or where they are located.

Whether it’s through LinkedIn, Facebook or Foursquare it is now much easier to reach out to any particular audience. None the less, find out what influences them and a good example of that would be where they check in at Foursquare.

abocca0127@yahoo.com

A Closer Look

I currently do billing/service at a Forklift Dealer. It is pretty interesting actually.

There's only three of us in the billing department and man does it get hectic. I like it mainly because I don't have anyone standing over me monitoring my every move.

I feel as if I am in control, especially because I spend a lot of time helping my co-workers and assisting in other departments. I'm constantly pushing myself to learn more about my company and this is probably one of the reasons I have different people coming up to me for help.

Being empowered provides a sense of fulfillment and security. When it comes to work I am very knowledgeable of what needs to get done, how it should get done and by when.

I feel satisfied knowing that I am able to help others and being able to serve as a guide as well. Things I am not too sure of I use my better judgment and look at it as a challenge which is a good reason of where that feeling of empowerment comes from.

Being at school has opened up my mind up a lot more to the Marketing aspect other than just business. After graduation I am looking forward to having a career in the business or now possibly in marketing.

I want to put myself out there for others to see what I am about and get noticed in the business world. I am always willing to take on new challenges and help others.

Even on my free time I am thinking about how to get things done better at work. I have to say though I do enjoy spending time with my friends, family and the one that holds a special place in my heart.

I must say a am a city girl, although I don't enjoy the cold weather it comes with. After graduation I am thinking about sticking around because this is where home is and most importantly my family.

Now, as far as what I want to represent in the social media, that would be leadership qualities. In being able to accomplish the tasks given and more I feel I deserve the recognition.