Targeting New and Maintaining Old Connections.

It hasn't been as easy to engage my audience and drive them to where I want them to go. However, setting up a couple profiles within the social media has helped a great deal being that not many people knew who I was until I until set up these profiles.

I am and continue to engage my audience through Linked In for the most part. Linked In is where I have been hanging out online recently, connecting to some of my colleagues, classmates and their connections.

My approach to connecting has been working out so far. I look up the people I know that I think may have a profile within the same field and send them an invite.

For those I do not know, in order to connect I personalize the invite with a message like this, “I think we may have something in common…”

My target audience has been those within the same field, but I am thinking of connecting to others in different fields and get to know more about what else I can be part of.

My secondary source where I connect to my audience is through Twitter. Here I find out what is going on and discuss related topics with people who share similar as well as different interests.

So far I have connected to a few of my colleagues and a couple which I don’t normally talk to, that’s a plus. Currently, I am following more people on twitter, than I have following me.

Other than my colleagues I have been following CNN news, Z100 the radio station and the US Weekly for gossip. I have to admit I’ve had some strange people follow me and I honestly did not agree with what they represented so I managed to block them and remove them off my profile.

Through these channels I have been able to promote my brand, and continuously reach out my audience. So far it has been working out better than I expected and now more and more people are getting to know who I am.

The success hasn't stopped here though. In order to continue to promote myself even more I have added links to my blogs to drive my audience to read more about me and sent out invites to my connections, connections.

Below I have listed some of my blog links for those who would like to see some of my work through our Class blog.

· Forklift Expert + Kean Student = Future Marketer

· Social Media Plus Employees Equals Success!

· My Goal!

I have a good feeling about the audience I have attracted so far and the more that I will generate by just being who I am. By being creative, showing a different style of what people are used to seeing, I feel I will attract more people to want to find out more about me.

abocca0127@yahoo.com

A Closer Look

I currently do billing/service at a Forklift Dealer. It is pretty interesting actually.

There's only three of us in the billing department and man does it get hectic. I like it mainly because I don't have anyone standing over me monitoring my every move.

I feel as if I am in control, especially because I spend a lot of time helping my co-workers and assisting in other departments. I'm constantly pushing myself to learn more about my company and this is probably one of the reasons I have different people coming up to me for help.

Being empowered provides a sense of fulfillment and security. When it comes to work I am very knowledgeable of what needs to get done, how it should get done and by when.

I feel satisfied knowing that I am able to help others and being able to serve as a guide as well. Things I am not too sure of I use my better judgment and look at it as a challenge which is a good reason of where that feeling of empowerment comes from.

Being at school has opened up my mind up a lot more to the Marketing aspect other than just business. After graduation I am looking forward to having a career in the business or now possibly in marketing.

I want to put myself out there for others to see what I am about and get noticed in the business world. I am always willing to take on new challenges and help others.

Even on my free time I am thinking about how to get things done better at work. I have to say though I do enjoy spending time with my friends, family and the one that holds a special place in my heart.

I must say a am a city girl, although I don't enjoy the cold weather it comes with. After graduation I am thinking about sticking around because this is where home is and most importantly my family.

Now, as far as what I want to represent in the social media, that would be leadership qualities. In being able to accomplish the tasks given and more I feel I deserve the recognition.

Starting Something New

Hopefully I started this correctly. If not I will get better as we go along.

Class was very interesting and the idea of getting involved in the social media sounds great. It's a chance for one to get more involved and work with others towards reaching a goal, no matter what it is.

From our discussion about which blogs to follow I'm still undecided on what specifically I would like to focus on. I do like news updates as well as celebrity gossip so my decision will most likely be one of these categories.

In reading some of our author’s pieces I found a couple interesting blogs. One which I have already considered following was CNN.com which was mentioned and being that I do like to know what is going on around me I will definitely stay tuned.

Also, if anyone out there has any suggestions on what good blogs are out there that have to do with news, cooking or gossip, don’t hesitate to let me know!

I look forward to a great learning experience and maybe even establishing a personal brand for myself.