Employer to employee communication has never been easier.

Social media has improved in the last years, and now employers are becoming aware of the advantages – investing on it and putting it to use. Why?

Because as a 2011 survey -“Social recruiting is becoming an essential element of recruiting strategy as hiring competition heats up”

Employers are using social networks- LinkedIn the most- not only to hire employees but also to use in the workplace.

In the past year, time spent in social networks has grow from 1 out of every 12 minutes spent online to 1 in out every 6 minutes.

This shows that even if some argue that it has its disadvantages - those who have risk getting involved in the social media network have notice the CHANGE.

It is convenient to use social media at work because:

One, it breaks down barriers -it’s an easy way to get to know others, including your employer.

Two, Communication is simpler, word gets to employees faster & it’s about work matters.

And Three, It gets the company name out there- this makes a difference among its competitors.

Employees instead of posting irrelevant posts on their personal page can be contributing to their company social network page. After all, their work-effort-participation is why the company runs effectively.

Millie A.