Along with my morning java, the first thing I do when I get into the office: check emails, Twitter, Facebook and LinkedIn. Ahhhhh, social media.
Most would say I’m a bit daring for having all four open at the same time – especially when my boss is only a few feet away from me. But in my department it’s expected; actually, it’s manditory.
Social media has paved an imperative role in how companies network, market and recruit. In reading (“Social Media 2.0” pg. 11), according to Steve Cody the managing partner and co-founder of Peppercom, he says, “I see employees as partners and brand ambassadors. And when and where it reflects the culture of the organization, the social media spotlight is on.”
And truth be told, your greatest asset is not in your inventory, products, or sales - but your employees. Hmmmmm, should I perhaps send this article to the owner of my company?
Pulling from your employee’s full value is successfully finding resourceful ways to reach into them via online and offline. Just as the news has reporters fueling out information via TV, newspapers and online, think of employees as “reporters” flexing their influence to each other and customers/clients via social media.
Not only does tapping into employees' full worth spread influence, but to also cuts costs. By conveying defined goals and a course of action, companies can drive networking muscle amongst staff sans outsourcing someone to execute social media strategies.
It's about initiating training of social media channels and tools within the company.
“These tools can help you cut costs, they can boost productivity and employee satisfaction”, comments Brian Pittman, senior editor at Bulldog Reporter (“Social Media 2.0” pg. 12).
And we all know that savings = more revenue. And more revenue = more employee benefits.
Heck, I’m all for this. Sign me up for the next window in profit sharing!
So just how does an organization ensure a successful and manageable, yet tactful social environment?
1) Circulate ideas/leadership subjects that improve the value of partaking for company members and attract them to continually engage. Then give opportunities for followers to decide if they want to strike up a more informal conversation.
2) Encourage employees to trail industry networks, customers and prospects and create buzz for the face on the company. Leaving a digital footprint shows initiative for being attentive, awareness, and will help establish relationships outside of the company’s network.
3) Ask what challenges do their departments face and allow them to express ideas on how to make things more effective. An online community putting many ideas/thoughts into a forum can bring about tremendous positive feedback for more efficient departments.
Engaging in web communities sends a direct channel to each other which can cultivate newfound relationships. Social media is quickly surpassing phone and email as the ideal method of communication.
Although, my best friend is still compelled to call me 3x a day at work. Social media clearly doesn't work for her....and neither does texting.
...jenn olivencia
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