I am at the computer now at 8:30pm on a Saturday night (no, no sadly I do not have a date - - but I digress) and the TV is playing in the background. What's on TV? The shows that I have recorded all week but have not gotten around to viewing.
TIVO, DVR's and other recording devices have made it possible for me to continue to be the TV geek that I am despite having a really hectic work/school schedule. It has also made it possible for me to skip the commercials. I am the advertisers worst nightmare!
I am sure that I am not alone in being a serial commercial circumventer. So how do advertisers now capture the attention of consumers like me who are poised to push a button and skip that very costly advertisement?
If you research how companies are advertising now, how they predict they will be advertising in the future, and factor in my reluctance to give advertisers the time of day, it would seem that traditional media advertising may soon go the way of the dinosaur.
Advertisers are now smartly switching to online marketing and advertising. According to a blog by MDG, How Social Media Changed The Ad Game [Infographic], advertising on traditional media sites such as TV, newspapers, and radio is steadily waning while online advertising is growing.
Not only has web marketing and advertising grown, it has become the top focus of most marketers.
Facebook is by far the avenue of choice for most advertisers with its large number of subscribers. Social media sites like Facebook, Twitter, etc also give companies a way to measure the success of their online advertisement through tools such as the "Like" option on Facebook.
With advertisers focusing more and more on online advertising, I "like" the fact that maybe someday I will be able to watch a TV show uninterrupted. But wait, without the sponsorship and advertising dollars, what is the future of TV? But again, I digress.
