Well for starters it keeps everyone aware or better yet on the same page. Keeping employees updated about company news allows everyone to stay ahead.
I can understand why some companies may be concerned about having employees partake in the social media and it getting out of hand, but there are ways for the company not to have to worry.
In the reading on chapter 2 in "Social Media 2.0" there lists a few ways the company can ensure a safe social media practice. Although not all companies are too thrilled about the idea, their employees are putting themselves out there so they might as well set some guidelines.
Employees are sales people: They sell their company name just by discussing work related events outside of the work force or online to friends, family and even just random people tuning in. They are the key to future business growth.
Benefits: What better way for a company to gain popularity then with free advertisement. Thanks to whom? The company's very own employees! Weather we realize it or not, word of mouth is fastest advertising method executed at no cost.
Regulation: There are definitely a set of rules that need to be set by the company for its employees who are involved in the social media. As stated in "Social Media PR 2.0" (pgs 14-17) having an outlined policy and terms agreed upon is a great way to keep things smooth.
A company should educate its employees of what the purpose of the social media is, what is and it not allowed to be discussed and considering who the audience is. Also, to keep I mind the consequences that follow anyone going against the company's social media policy.
In the end, as our guest speaker Alison Davis mentioned, for the companies that are not yet on board with the social media, it's something they should consider because they are staying behind.
Sign on to LinkedIn to know more about this author. Ariane Bocca
Wow Ariane, what a turnaround! Great piece.
ReplyDeleteI am going to push you.
1. Bold some key statements / create some sub-heads (aka, "employees are sales people).
2. Create some hyperlinks (e.g., perhaps a link to our textbook on amazon; a link to Alison Davis's site).
3. How about driving some readers to your LInkedIn profile? By putting your hyperlink at the bottom of the entry along with your name.
This is a high quality piece that you can use as a writing sample for future jobs.
Perri
Great revisions, Ariane - thank you!
ReplyDeleteYou have gotten an A on this assignment. By the way, come and see me in class about your personal brand grade. It's good news (otherwise, I wouldn't be posting this on your blog entry).
Perri