Cleaning the Corporate House

By Rachael Licata

Cleaning up our blog. I have now deleted and made some changes to my blog posts.
We want a uniform look and feel to our blog, so I've deleted some of my "drafts" if you will.

Look and feel is important to our blog as is it to any company's collaboration of sales tools.
Whether it is a sales presentation or collateral leave behind, everything should fall under a "corporate" look and feel.

While doing marketing for a smart grid technology company, I was tasked to clean up our current portfolio of sales tools.

I took apart our collateral, and rebuilt it within a theme.
I did the same for the powerpoints.

Version control is an important aspect in doing this.
You can't have different members within the company using different versions of these tools.
How do you control these things?

Well I'll tell you that I implemented a central point of contact. I used our Intranet as the On Demand Download center.

Everything our sales team or other users of the tools needed could be found on the Intranet. They could rely on getting their source material from one central location.

Updated versions always had the priority of getting posted on the Intranet. This way, these people could relay on the fact that the most current version was updated and uploaded for them to use on that site.

We also had access to new collateral from this site. It was called our On Demand Brochure system. They could always order more collateral right from the Intranet site.

They could specify shipping times/dates along with the quantity needed.

We also gave a style guide and posted it on the Intranet website. The style guide included guidelines that we wanted in order to keep a certain look and feel.

The guidelines included: font types, Powerpoint guidelines for graphs & charts, color schemes, Pantone colors (PMS), correct logo usage, just to name a few.

These are all very important attributes to a company's look and feel, which is why it is a very good habbit to get into while doing the blog in this class. I guarantee that it won't be the last time you see an attempt for uniformity.