Steps Needed to Take To Developing My Personal Brand

Step 1: Determine your objective

When determining your objective you have to be aware of your specific marketing mission. Usually you would want to focus on two or three objectives.

Some of the important objectives to consider when planning a strategy are to improve customer service,drive traffic to a site,crowd sourcing,audience feedback,announce a new campaign,drive brand awareness, introduce a new product

Step 2: Determine your audience’s aptitude

When developing a social media strategy it is very important to know your audience and "where there at" so to say and how much they actually know about the topic.

Step 3: Carefully select your platforms and tools

There are many different platforms and tools that can be used, but you always want to

keep it simple. Use things like twitter, you tube, or flickr things that will be easy for you and your audience to use.

Step 4: Avoid content overload—curate the most interesting pieces

It is really important to keep it simple.

Overloading your audience with too much information could cause audiences to shut you out altogether and not even bother, especially if what you have to say is not interesting.

Step 5: Empower your employees to build their personal brand

It is important to encourage your employees to also build their personal brands, because while there is "enthusiasm at the top" of a company there may not be as many people below involved.

Step 6: Measure the initiative’s success against your objectives

"There are many tools available to measure the impact of social media on your brand awareness, sales, service, reputation, innovation and overall ROI."

These tools will help you measure not only the impact of social media for you brand but the price you would pay for not using social media.