Welcome to Social Media for Marketing at Kean University.
I'm thrilled to get to know you this semester and to learn your insights and perspectives on social media for business. I will certainly be better for listening and dialoguing with you ~ and I hope you experience the same from me.
The goal of the class is simple:Help you channel your knowledge and experience with social media toward clear business and marketing goals. At the end of this class, ideally, you will be better prepared to step into a corporate environment and serve as “rotnem” or (mentors spelled backward) to business leaders looking for differentiating strategies for applying social media for business good.
The philosophy is this class is also simple:
Dialogue-driven and practical. You will be required to prepare case examples for each class, follow the social networking debate, and participate weekly in a class blog to complete weekly assignments around required reading and to dialogue with classmates.
And because the foundation of a good corporate social media strategy is strong writing, there will be a writing component to each class.
During the second half of the semester, you will be asked to work in teams to complete your final deliverable, a written report and 15-minute visual presentation.
You will be asked to develop a social media campaign for a real corporation / brand that would like to use social media to connect with its consumer base.
Contacting me
You can certainly contact me through this class blog along with:
Email: pjkrichman@hotmail.com
Twitter: pjkrichman
LinkedIn: Perri Richman
Facebook: Perri Kaufman Richman
Mobile: To be provided in your syllabus (respect the privacy!)
Looking forward to our work together.
