Social Media for Kean University Marketing

This is a blog for New Jersey's Kean University (www.kean.edu) and its marketing class about Social Media and Contemporary Issues in Marketing. In this course, we study the use of social media in business, as part of the marketing and public relaitons mix, and emerging social media trends, issues, news and commentary.

Monday, December 12, 2011

Growth in Advertising

Advertising has come a long way. Currently holding the title as the most successful means of advertising: The Social Media! Makes sense...

Public Relations & Social Media

Many people don't understand what public relations is and what people in that field do, furthermore people don't understand the rel...

A name for myself, rather then his..

With the right keywords, it's easy to find me. With a social brand, it's easy to know what I'm all about. It's from here on ...

Sunday, December 11, 2011

Let's Interact!

Keywords to locate my target audience: Performing Arts Theater patrons Non-Profit youth foundations Social event planners Newark performing ...

Promote Yourself Through The Right Strategy.

I ‘ve had the chance to be public relations chair for my sorority twice, in 2009 and this semester again. In 2009, I actually had to make...

Publicity

"Some are born great, some achieve greatness, and some hire public relations officers." If you were to ask me how I would publici...

Saturday, December 10, 2011

The Future of Advertising

I am at the computer now at 8:30pm on a Saturday night (no, no sadly I do not have a date - - but I digress) and the TV is playing in the b...

P.R and Social Media

In 2011, when starting a new company or even a new campaign, what would be your first thought on how to get the name and brand out to the co...

What's Legal On-Line?

While researching topics about social media and law, I came across this great presentation on slide share. The presentation titled 'L...

Blogging! Opinion vs. Fact

In March 2011 Katie Holmes filed a lawsuit against the owner of a celebrity gossip website for $50 million dollars based on a...

Friday, December 9, 2011

A story about thanksgiving, twitter addictions, and personal brands...

So this Thanksgiving I went to my aunt's house where I met up with hella family members and chowed down on some good food. We didn...

Wednesday, December 7, 2011

Social Media Take Over

Social Media has become the newest and one of the most powerful tools, when it comes to branding yourself and and advertising. When I resea...

The Right to Write

The First Amendment right to freedom of speech has always been, in my opinion, a shield for journalists to hide behind when expressing unpop...

Tuesday, December 6, 2011

Defamation within Social Media Rises

So much for freedom of speech… Through social media there is and will always be an exception to being "entitled to your opinion"....

Legalities of the Internet, Socially

So I read the chapter regarding the legal boundaries when writing in the cyber space and I pretty much got a good understanding for the do...

Monday, December 5, 2011

The People vs Internets

After reading Learning the Legal Landscape chapter of Brian Carroll’s “ Writing for digital media .” I’ve decided to forgo my dreams in b...

Juliet's Family Brand

Over a lovely Thanksgiving dinner with the fam, I had the opportunity to share my personal brand for everyone to hear. So my personal brand...

Sunday, December 4, 2011

Trying to Reach You Back

Class, Some of you have emailed me ... and I have attempted to reach you back over email. Unfortunately, any email going to a Kean email...

Law Abating Social Media

When an angry girlfriend after a harsh break-up made up a fake Facebook profile for her ex, Dana Thornton had herself struggling with a four...

Rock Starlette vs. Fashionista

We’ve all just about heard of the historical “shot heard around the world”, however in this day in age Paul Revere's enemy comes in man...

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